When I created my first-ever paid search campaign in Google AdWords, I have to admit, I was overwhelmed. There’s a TON of data available at your fingertips, and especially in the beginning, you’re not sure how to make sense of everything. Other than monitoring the basic PPC metrics like cost-per-click (CPC) and click-through rate (CTR),…
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If you haven’t already heard, Google is planning to drop a huge algorithm bomb on April 21st that will reward mobile-friendly pages and punish those that are not. Beware! Even though your website is responsive or has a separate mobile version, you may not be in the clear. Not to fear however, here are some quick…
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Talk around the water cooler suggests that people think that no one clicks on search engine ads anymore. That. Is. So. Wrong. Over the past several years, paid search has become an increasingly competitive playing field for digital marketing. In fact, 2 out of every 3 clicks on search engine results pages are from paid…
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To put it simply, we’re living in the age of screens. Screens of all sizes, of different operating systems, and all have their own set of rules for mobile content. According to a study done by Business Insider, the global smart phone penetration exploded from 5% in 2009 to 22% by the end of 2013….
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One of the most common questions I get asked by clients is, “If we rank well organically for branded keywords, why would I need to pay for paid search ads for branded terms?” The basic assumption is that paid search ads will cannibalize organic traffic. This theory seems to make sense, but the data between…
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